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NEWS
PUBLISHED ON 08.06.2009
MARIE CLAIRE Magazine to be Integrated into Season Six of Emmy®-Nominated Reality Program and All-New Companion Series
DressUpChallenge.com, which celebrated its one-year anniversary in April and re-launched in May, grew in page views by more than 247% over the prior month (to 15.8 million from 4.5 million) on the strength of the re-launch, as well as the new tool from Lifetime Games - Fashion Maker. The site has already attracted more than 650,000 registered. This is the official Facebook page for DressUp Challenge, the dress up game for savvy dressers. Enter daily challenges and get a new wardrobe item for logging.
NEW YORK, August 6, 2009 – Lifetime Television and The Weinstein Company (TWC) have sewn up a five-year strategic partnership with Hearst Magazines' Marie Claire on the much anticipated sixth season of the Peabody® Award-winning and Emmy-nominated pop culture phenomenon, Project Runway, and its all-new companion series, Models of the Runway. The announcement was made jointly today by Debbie Richman, Executive Vice President of Ad Sales, Lifetime Networks; Lance Still, Executive Vice President of Promotions and Integrated Marketing, The Weinstein Company; and Cathie Black, President, Hearst Magazines.
The multi-platform deal will provide significant brand exposure for fashion and beauty magazine Marie Claire in Project Runway and Models of the Runway through a variety of elements, including product integration, the appearance of Marie Claire Fashion Director Nina Garcia and other Marie Claire editors in both series, and both on-air and online branding for the publication. Moreover, prizing for the winners of both competitions includes a six-page editorial feature in an upcoming issue of Marie Claire .
Project Runway will premiere on Lifetime at 10PM ET/PT on Thursday, August 20, and seamlessly lead into Models of the Runway at 11PM ET/PT.
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For the sixth consecutive cycle of Project Runway, Garcia will serve as a judge on the series, which features host Heidi Klum, mentor Tim Gunn and Garcia's fellow judge, Michael Kors (top American fashion designer). Together, they will guide 16 new contestants through numerous challenges to see which designer comes out on top during Mercedes-Benz Fashion Week and win the Marie Claire photo shoot, a cash prize of $100,000 and a trip to Paris.
Models of the Runway will give fans a behind-the-scenes look at the reality competition from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a $25,000 cash prize and the Marie Claire photo spread. Project Runway and Models of the Runway are produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions.
'We're very pleased to enter into this agreement with Hearst Magazines to integrate Marie Claire into Project Runway and Models of the Runway,' said Richman. 'One of the most contemporary fashion magazines in the world, Marie Claire is on target with our audience and a perfect fit for Lifetime. The exposure Project Runway and Models of the Runway will receive from this partnership will greatly benefit both series.'
'Project Runway has always captivated fashion insiders and novices alike, and has given us the unique opportunity to incorporate partners from many different categories, who all fit seamlessly into the show,' said Still. 'Hearst's wide range of iconic titles, specifically Marie Claire , makes it a perfect fit for Runway and Models, and will help us keep connected to our existing viewers and find new fans through the magazine's readers and subscribers.'
'Marie Claire's integration into these two winning Lifetime series offers us an opportunity to introduce the magazine to a whole new audience through television,' said Black. 'We're looking forward to a continued relationship with Project Runway and Models of the Runway in future seasons.'
ABOUT PROJECT RUNWAY AND MODELS OF THE RUNWAY
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and was the highest rated unscripted competition on all of cable for 2008.
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television's most talked about shows and was the highest rated unscripted competition on all of cable for 2008.
Models of the Runway, an exciting new companion series to Project Runway , will give fans a behind-the-scenes look at the reality competition from the models' perspective. Viewers can experience the drama, anxiety, joys, tears and frustrations as the models themselves face elimination each week and compete for a cash prize and photo spread in Marie Claire magazine.
Produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture Productions, Project Runway and Models of the Runway are executive produced by Bob and Harvey Weinstein, Co-Chairmen of The Weinstein Company, and Jon Murray and Sara Rea of Bunim-Murray Productions (The Real World). Heidi Klum; Jane Cha and Desiree Gruber of Full Picture Productions also executive produce both series. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.
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ABOUT HEARST MAGAZINES
Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes more than 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes more than 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
Through its digital media unit, Hearst Magazines operates 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com, MisQuinceMag.com and RealBeauty.com. Hearst Digital has also acquired Q&A platform Answerology.com; teen sites eCRUSH.com and eSPIN.com; social shopping site Kaboodle.com, and consumer health site RealAge.com.
ABOUT LIFETIME TELEVISION
Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television and Lifetime Movie Network cable's two highest-rated women's channels Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMV.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.
Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television and Lifetime Movie Network cable's two highest-rated women's channels Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMV.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.
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Photography is available at www.lifetimepress.com
Project Runway site: www.mylifetime.com/on-tv/shows/project-runway
Models of the Runway site: www.mylifetime.com/on-tv/shows/models-of-the-runway
Project Runway site: www.mylifetime.com/on-tv/shows/project-runway
Models of the Runway site: www.mylifetime.com/on-tv/shows/models-of-the-runway
LOS ANGELES, CA--(Marketwire - March 3, 2011) - To mark this Sunday's season five premiere of its hit drama Army Wives, Lifetime has partnered with the social media aid organization BroadCause.com to raise funds for military families in the U.S. As part of the partnership, Lifetime will donate $1 for every Tweet and Facebook post about Army Wives this week to the non-profit organization Blue Star Families. Formed by a group of military spouses in 2008, Blue Star Families raises awareness of the challenges of military family life.
Launched on Monday, Lifetime has already raised more than $25,000 for Blue Star Families through BroadCause.com, the new social media platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Conceived and executed in partnership with the network's media agency -- Horizon Media -- and powered by Experience Project, the campaign marks the first time any network has worked with BroadCause.com, a platform that harnesses the communities of Twitter, Facebook and Experience Project around causes. In order to extend the reach and maximize the impact, Horizon Media collaborated with Lifetime to integrate the social cause efforts of this campaign with display media and paid social ads on Facebook and Twitter. In addition, paid media on Twitter is also driving thousands of clicks, retweets and followers for @ArmyWives. As part of the campaign, Lifetime will contribute up to a total of $50,000 to Blue Star Families.
Army Wives' fifth season will premiere this Sunday, March 6, at 9:00 PM ET/PT. The most successful series in Lifetime's 27-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women -- and one man -- living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell.
Immediately following Army Wives at 10:00 PM ET/PT, Lifetime will premiere its all-new reality series Coming Home, featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty on behalf of the country. In paying tribute to American armed forces personnel and their families, Coming Home will follow the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Coming Home is hosted by former American Idol finalist Matt Rogers.
Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.
People wishing to participate with and learn more information about the initiative can visit BroadCause.com. Each week, BroadCause.com showcases one cause, which is then socialized to an audience of 10+ million people.
ABOUT HORIZON MEDIA
Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego and Amsterdam, Netherlands. Horizon Media was chosen as 2010 U.S. Media Agency of the Year by Adweek/Brandweek/ Mediaweek as well as by AdAge and as one the world's ten most innovative marketing and advertising companies by Fast Company in 2011.
The company's mission is 'To create the most meaningful brand connections within the lives of people everywhere.' By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of $2.6 billion and approximately 600 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
ABOUT LIFETIME TELEVISION
Lifetime Television, the number one rated women's network, is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.
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Photography is available at www.lifetimepress.com.
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